Learn how to establish and maintain criteria for scalable PPC agency growth. There are two very big considerations when taking on a new PPC client: Will you make money by…
Understanding the marketing funnel or customer journey is critical to effective SEO efforts. It means being able to map user intent, keywords, and content properly. The marketing funnel, otherwise known as…
Google rolls out "Search Themes" for Performance Max campaigns, giving advertisers more input to steer the AI and capture additional relevant traffic. Google launched a new "Search Themes" feature for…
Google Maps expands AI features for route preview, visual search, and electric vehicle charging. Google Maps is getting an Immersive View feature that shows detailed 3D previews of routes. The…
This is what SERP volatility is, why it disrupts search traffic and what to do to keep it from happening to you Search results generally appear to be stable, but…
This in-depth look into PPC management can serve as a guide to kickstart your PPC campaign success. Pay-per-click (PPC) advertising is arguably one of the quickest ways to find and convert…
Learn how to adapt to the evolving digital landscape and future-proof your brand's organic success with these 5 essential building blocks. It’s not uncommon for SEO professionals to find themselves…
Google releases new core search algorithm update, expected to roll out over next few weeks. Google released a new core update. Rankings may fluctuate over the next few weeks. Patience…
Your domain likely has some history from previous owners. But can domain history impact your Google search rankings? Unless you’re lucky enough to register a domain name no one has…
Google concludes its September 2023 Helpful Content Update, altering AI and third-party content guidelines. Google's September 2023 update modifies the Helpful Content System guidelines. The update alters guidance on AI…
